Media Outlets Still Make Fossil Fuel Companies’ Ads for Them: Here’s How They Could Make Them Less Misleading

Readers for Sale: How Legacy Media Legitimizes Big Oil’s Climate Talking Points

Reuters, New York Times Top List of Fossil Fuel Industry’s Favorite Media Partners

Amy Westervelt

Matthew Green

Mobil Oil’s Fables Op-eds 1976 A compilation of the “Fables”-style op-eds Mobil Oil ran in 1976.

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Mobil Oil’s Fables Op-eds 1976

Evolution of Mobil’s Public Affairs Programs 1970-1981 A comprehensive report-back from Mobil’s public affairs staff to the rest of the company about how they’re various programs have been running and what impact they’ve had.

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Evolution of Mobil’s Public Affairs Programs 1970-1981

DDB Needham 1994 Mobil Op-Ed Recommendations A rundown of all the different op-eds Mobil is running, the efficacy of various programs, and where their ad/PR firm thinks they should focus the program.

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DDB Needham 1994 Mobil Op-Ed Recommendations

Mobil Issue Ads Spring 1979 A compilation of all the issue ads Mobil Oil ran in the spring of 1979.

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Mobil Issue Ads Spring 1979

Mobil Case Study: Issue Ads From the cover: “A Case History: A major oil company makes waves and makes it work. With the advent of advocacy advertising, corporate communications takes a giant leap forward. Mobil's current effort is a textbook ‘example of the way to do it all. “

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Mobil Case Study: Issue Ads

Petroganda

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Media Greenwashing

Petroganda

Media Outlets Still Make Fossil Fuel Companies’ Ads for Them: Here’s How They Could Make Them Less Misleading

Browse the Collection

Mobil Oil’s Fables Op-eds 1976

Evolution of Mobil’s Public Affairs Programs 1970-1981

DDB Needham 1994 Mobil Op-Ed Recommendations

Mobil Issue Ads Spring 1979

Mobil Case Study: Issue Ads

Media Greenwashing

Related Content

Petroganda

Media Outlets Still Make Fossil Fuel Companies’ Ads for Them: Here’s How They Could Make Them Less Misleading

Browse the Collection

Mobil Oil’s Fables Op-eds 1976

Evolution of Mobil’s Public Affairs Programs 1970-1981

DDB Needham 1994 Mobil Op-Ed Recommendations

Mobil Issue Ads Spring 1979

Mobil Case Study: Issue Ads