About
The term “petroganda” was coined by journalist and Drilled founder Amy Westervelt to describe the fossil fuel industry’s approach to the information ecosystem, an approach that goes far beyond simply “disinformation,” which Westervelt describes as just the most visible symptom of this problem. In this context “petroganda” is defined as: The intentional warping of information ecosystems by corporate interests, such that everything from the basic building blocks of information—university research, surveys, white papers—to public-facing campaigns crafted by PR and advertising experts are driven by a profit or power motive as opposed to the desire to understand and communicate.
The fossil fuel industry saw the benefit of shaping and leveraging the information ecosystem early on. It was one of the first major users of PR in the U.S. and it continues to spend more than most other industries. Similarly, fossil fuel companies saw the value of investing in university research as a way to shape policy as early as the 1920s. Despite the billions of dollars it’s spent on PR, research, and other information pollution strategies over the years, the industry and its favorite firms are not exactly innovative. They come back to the same five key narratives over and over again, leaning on whichever plays best at any particular point in time:
S14, Ep4 | The Media As a Tool of Climate Obstruction
It’s unlikely climate obstruction would have worked as well it has without the participation of the media.
It’s unlikely climate obstruction would have worked as well it has without the participation of the media.
Denial to Delay: How Fossil-Funded University Research Lays the Foundation for Fossil-Friendly Policy
Molly Taft talks us through newly released reports on fossil fuel funding of university research, and share interviews with climate disinformation researcher Geoffrey Supran, who authored one of the recent studies, and with philosopher of science Craig Callender at UCSD, which just passed a precedent-setting policy to require disclosure of funding on research.
Molly Taft talks us through newly released reports on fossil fuel funding of university research, and share interviews with climate disinformation researcher Geoffrey Supran, who authored one of the recent studies, and with philosopher of science Craig Callender at UCSD, which just passed a precedent-setting policy to require disclosure of funding on research.
S9, Ep3 | The Next Citizens United Will Be a Climate Case
Big Oil is still trying to expand corporate free speech rights.
Big Oil is still trying to expand corporate free speech rights.
S9, Ep2 | A Legal Strategy
Herb realizes it’s not enough just to defend corporate free speech in the court of public opinion.
Herb realizes it’s not enough just to defend corporate free speech in the court of public opinion.
S3, Ep7 | John Hill and the Tobacco-Oil-Plastic Triangle
The science denial king.
The science denial king.
S3, Ep8 | Meet The Harrisons
The godparents of greenwashing.
The godparents of greenwashing.
S3, Ep3 | Psychological Warfare, Astroturfing, and Another Tobacco-Oil Connection
Meet Daniel Edelman
Meet Daniel Edelman
S3, Ep4 | Oil Slick, Part 1—The Rise of the Corporate Persona
Mobil’s PR guy, Herb Schmertz, takes a whole new approach.
Mobil’s PR guy, Herb Schmertz, takes a whole new approach.
S3, Ep9 | Jay Rosen and Nicholas Johnson on What the Media Can Do About Disinformation
Where do we go from here?
Where do we go from here?
S3, Ep2 | The Oil-Nazi-Propaganda Triangle
The American PR men who advised Hitler.
The American PR men who advised Hitler.
