S3, Ep4 | Oil Slick, Part 1—The Rise of the Corporate Persona

Mobil Oil's longtime PR guy Herb Schmertz really started to aggressively manipulate the media. He introduced so many new bells and whistles to Big Oil's propaganda apparatus, we're going to stay with his story for two episodes. In Part 1: Corporate personhood. First Schmertz worked to humanize oil companies by creating the "corporate persona" then he fought for First Amendment rights to be extended to corporations.