Petroganda is an ongoing investigation into the work the PR industry is doing for extractive industries, including fossil fuels, animal agriculture, industrial agriculture, and mining. It also includes a 5-part series on the narratives the fossil fuel industry uses to secure social license and keep regulation at bay. As part of this project, we'll be tracking and highlighting trends in the petroganda sphere regularly, and posting about them on this website, in our newsletter, and on social media. Today, we've got a belter: the first anti-EV ad from an oil company, at least in recent years. Under its Mobil1 brand, ExxonMobil quietly tested the waters with this ad, which according to ad data service Media Radar has so far run only on the History channel. It portrays electrification as onerous, tethering us all to an endless number of cords. The solution? The freedom provided by a combustion engine car, of course!

Check out a longer analysis of this trend that we published with our pals over at The New Republic.